Manager's Guide to Social Media (Scott Klososky)

by Scott Klososky

Book info

eBook formateBook, (torrent)En
PublisherMcGraw-Hill Education
File size7.2 Mb
GanreBusiness & Finance
Release date 06.12.2010
Book rating0.7 (0 votes)
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Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.

Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to:

  • Manage your company’s online reputation
  • Set internal policies on the proper use of social media
  • Build "rivers" of information to outsmart the competition
  • Implement social tools internally to support virtual teams
  • Forecast the next trends in social media

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

  • Key Terms: Clear definitions of concepts and jargon
  • Smart Managing: Tactics and strategies for managing social media in the workplace
  • Tricks of the Trade: Insider tips for getting the most out of social media
  • Mistake Proofing: Common pitfalls and how to avoid them
  • Caution: Warning signs to keep an eye out for
  • For Example: Stories and insights from the front lines of social media management
  • Tools: Specific procedures, tactics, and hands-on techniques
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